Investor overview · Pre-launch
Every team, school, club and tournament needs someone to shoot the game. Today they find that person in a Facebook group. ShotlistX makes verified sports creators searchable, bookable and available — with their calendar attached.
This is a working product demonstration. ShotlistX has not launched — every creator, job and review in the demo is fictional, and every figure on this page that is not sourced is labelled with where it came from.
The problem
Not a technology gap — a coordination gap. Both sides of this market are actively looking for each other and failing to meet.
A club director needs a videographer for Saturday. They ask in a Facebook group, get three names, and DM strangers on Instagram. No rates, no availability, no reviews, no contract. If someone falls through on Friday night there is no bench.
A sports photographer's next job comes from whoever happened to tag them. They have no way to be found for the sport they actually specialise in, no way to publish availability, and no way to be discovered outside their own metro.
Sports media hiring is fragmented, seasonal and hyper-local. The money moves through Venmo and handshake invoices. Nobody owns the layer where supply meets demand — because nobody has built one for this vertical.
The solution
Every one of these exists today as a separate product, a spreadsheet, or nothing at all. ShotlistX is the first to put them in one place for this vertical.
How it works
Each step below opens the working demo. Claims are cheap; a product you can click is not.
Filter by discipline, sport, metro, rate and — critically — who is actually free on your date.
Open in demo →02Every creator keeps a live calendar. No more three-day email threads to learn someone is booked.
Open in demo →03Agree scope and rate in-thread, confirm the date, and pay through the platform.
Open in demo →04Every completed booking produces a rating. Reputation compounds, and rebooking takes one click.
Open in demo →Two-sided
Supply is multi-discipline — one creator shoots, edits and designs — which lets a single profile serve several demand segments.
Market
A number you can interrogate is worth more than a big one you can't. Expand any figure to see exactly what it assumes.
Order-of-magnitude placeholder carried over from the original concept deck. NOT yet sourced — must be replaced with either a citable industry figure or the bottom-up build-up below before this deck is shown externally.
Derived by assuming roughly 3 active media creators per US high school athletic program plus club, college and pro coverage. Directionally reasonable, not measured.
Approximates ~20K US high schools with athletics plus club, travel and youth league operators. Needs sourcing against NFHS and league registries.
Output of the interactive model below at its default assumptions. Moves with every slider — it is a consequence of the inputs, not an independent claim.
There is no shortage of ways to hire a sports videographer today — they are just all bad. Any claim of "no competitors" would mean we hadn't looked.
No availability, no verification, no rates, no reviews, no contract. Discovery is whoever posts most.
Trusted but tiny. Caps supply at whoever your existing network already knows, and collapses when they're booked.
Not sport-aware. No concept of a game date, a season, a sideline credential, or a highlight-reel turnaround.
Own team management, film and scheduling — but sell software to organizations. Neither is a talent marketplace with independent creator supply.
Locked to one vendor per league. No choice for the buyer, no access for everyone else.
No one operates a sport-specific marketplace where verified creator supply, live availability, booking and payment sit in one place.
Business model
Creators keep 100% of their rate. Revenue is subscriptions plus small, high-margin add-ons on an existing subscriber base.
Get discovered. Everything you need to be found and booked.
For working professionals who want a full pipeline.
7-day free trial
For teams, schools, clubs, tournaments and brands who hire.
7-day free trial
Add-ons sold to people who already pay. Near-zero marginal cost, and they raise ARPU without raising the subscription price.
With no take rate, ShotlistX has no direct economic stake in payments staying on-platform — so "let's just Venmo it" is the primary revenue leak. Payment share has to be earned through escrow, contracts and dispute protection rather than mandated by a fee. That is a deliberate choice in favour of creator trust and a clean recurring-revenue story, and it is the first thing worth pressure-testing.
Unit economics
Every input below is an assumption, not a projection. Rather than defend one set of numbers, here is the model — find the conversion rate you'd need to believe.
Supply side signs up free. This is total registered creators, not paying ones.
Share of registered creators on Creator Pro. Freemium marketplaces typically land between 2% and 15%; 12% assumes the message gate converts well.
Schools, clubs, tournament operators and brands with an account.
Higher than the creator side: an org only creates an account when it has a job to fill, so intent is stronger.
Share of paying subscribers buying at least one boost in a given month, at a blended ~$8 per purchase.
Outputs are arithmetic on the inputs to the left — no growth curve, no churn model, no seasonality. It answers "what does this look like at scale X", not "when do we get there".
Assumes video storage and egress are the dominant COGS line, mitigated by upload caps on the free tier.
Assumes supply is acquired largely organically through creator referrals and feed distribution, with paid spend concentrated on the org side. Unvalidated — no spend has occurred.
Derived from the CAC and ARPU assumptions above. Inherits their uncertainty.
Retention is the single least-supported assumption in this model — the product has never been in market, so there is no churn data of any kind.
Traction
ShotlistX has not launched. There are no users, no revenue and no signed customers. This site is a working product demonstration, and every profile, job and review in it is fictional. The roadmap below is a plan, not a forecast.
The ask
Raise amount, allocation and milestones are set by the founder and are intentionally left blank in this demo rather than filled with placeholder figures that could be mistaken for real targets.
Appendix
Collected in one place so nothing on this deck has to be taken on trust.
Order-of-magnitude placeholder carried over from the original concept deck. NOT yet sourced — must be replaced with either a citable industry figure or the bottom-up build-up below before this deck is shown externally.
Derived by assuming roughly 3 active media creators per US high school athletic program plus club, college and pro coverage. Directionally reasonable, not measured.
Approximates ~20K US high schools with athletics plus club, travel and youth league operators. Needs sourcing against NFHS and league registries.
Output of the interactive model below at its default assumptions. Moves with every slider — it is a consequence of the inputs, not an independent claim.
Assumes video storage and egress are the dominant COGS line, mitigated by upload caps on the free tier.
Assumes supply is acquired largely organically through creator referrals and feed distribution, with paid spend concentrated on the org side. Unvalidated — no spend has occurred.
Derived from the CAC and ARPU assumptions above. Inherits their uncertainty.
Retention is the single least-supported assumption in this model — the product has never been in market, so there is no churn data of any kind.
Currently modelled as a 7-day full trial that falls back to a gated basic profile. The alternative — trial-only, no permanent free tier — trades marketplace liquidity for faster conversion. Business decision, not yet made.
With no transaction fee, the platform has no direct economic stake in payments staying on-platform. Payment share has to be earned through escrow, contracts and dispute protection rather than mandated.
The TAM figure is inherited from the original concept deck and is not yet sourced. It needs either a citable industry report or a defensible bottom-up build-up before external use.